Sugar Land turns down millions for name change

Published On: Feb 19 2013 05:46:07 PM CST
Updated On: Feb 19 2013 06:34:11 PM CST

Feb. 19, 2013: The City of Sugar Land turns down a multi-million-dollar offer to change its name to City of Sugardaddie.com. Courtney Zavala reports.

SUGAR LAND, Texas -

The City of Sugar Land played hard to get Tuesday after receiving a rare offer worth more than $4.5 million.

A representative from a website containing the word "sugar" met with Mayor James Thompson about changing the name of the city, which was recently voted one of the safest places to live. The website making the sales pitch is sugardaddie.com, an online dating service.

"It's a niche dating site that typically involves older gentleman and young attractive women," said Darren Shuster, a representative for the website.

The website was trying to win over the hearts of Sugar Land's population of 80,000 people through Mayor Thompson. Shuster said his goal was to convince the city to name itself after the dating site, which would mean Sugar Land as we know it would become the City of Sugardaddie.com.

"We started at $500,000. Did a couple of calculations on the back of a napkin and decided about $4.5 million would probably hit the spot," said Shuster.

Just feet from City Hall, shoppers at Anything Bling told Local 2’s Courtney Zavala they couldn’t believe it.

"I think it's absolutely ridiculous. I've lived here a long time raising my children. It's Sugar Land, and it will never be anything else," said Judy Loveless.

The two men met in a closed-door meeting. Afterwards, there was a handshake, but no deal.

Thompson said the city is not for sale, but had a pitch of his own.

"Why don't you relocate here and for every dollar you save in taxes, donate 50 percent back to charity. And we'd welcome them in Sugar Land," said Thompson.

The representative from the website said you haven't heard the last from them. According to Shuster, Sugardaddie.com is shopping to find another city to potentially rename.

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